Month: September 2015

Lead Generation Online

Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms...

/ September 21, 2015

Customer Acquisition Cost

The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated...

/ September 9, 2015

Social Media Sales Tools

How to use social media sales tools to fill the sales pipeline There is no doubt that Social Media is a potentially lucrative sales tool for businesses to generate leads. Having said that, Social Media is also an ever changing,...

/ September 7, 2015