Month: August 2016

twitter-guide

A Simple Guide to Digital Selling on Twitter

It was once a common misconception that Twitter isn’t a great place for brands to sell, but overtime it’s been proven to be very successful in the realms of digital selling and lead generation. It’s said that B2B marketers with...

/ August 31, 2016

Why Data Science is Important for Digital Selling

You know what data is and you know what science is, so you should know what data science is… right? Well, in simple terms, data science involves extracting information from structured or unstructured data in various forms and making sense...

/ August 24, 2016

Connectors Marketplace Nominated for the Data Science Awards

Connectors Marketplace has been nominated for the Data Science Awards. “The awards aim to recognize and honor innovation and innovators in the expanding area of Data Science. The Dat Sci Awards 2016 are set to ignite the Data Science Community,...

/ August 22, 2016
sales-messaging

Tips for Digital Sales Messaging

Sales Messaging is all about the potential customer asking the buyer: “why do I need your product or service and why do I need you to sell it to me?”. By answering these important questions, you’re on your way to...

/ August 22, 2016
Customer-Loyalty-Increases-Sales

The Importance of Customer Engagement for Digital Selling

Engaging with customers is extremely important for customer retention and lead generation, particularly when it comes to digital selling. Establishing loyalty among prospects and leads enables you to convert them to customers. In order to do this, you need successful...

/ August 19, 2016
sales-and-marketing-alignment

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ August 17, 2016

Lead Generation Tips for Start-Ups

There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression...

/ August 15, 2016

The Dawn of Social Selling

90% of top sales professionals use social selling to boost their sales. Social selling is the new marketing campaign that utilizes online relationships to bring in new clients and constantly grow profit. Social selling is like picking low-hanging fruit because...

/ August 11, 2016
CRM

How CRM Can Help Your Business Drive Sales

It’s estimated that when CRM is implemented, for every $1.00 spent, a business’ average return on investment (ROI) is $5.60. But what exactly is CRM and how can it help your business to drive sales? CRM stands for Customer Relationship...

/ August 10, 2016
digital-advertising

Five Advantages of Digital Advertising

1. It drives sales It’s no secret that the internet is dominating sales and marketing, so it makes sense that online advertising should be the way forward for businesses. Digital advertising includes display ads (including banner ads), mobile ads, and video...

/ August 9, 2016