Month: September 2016

aligning-marketing-and-sales

Smarketing: Aligning Sales and Marketing to Increase Revenue

There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking...

/ September 22, 2016

Understand the Long-Term Perspective of Your Digital Selling Campaign

From the outside looking in, becoming a top digital seller seems like a fairly simple task. Utilize a digital presence, build relationships through social media and eventually become a business where sales leads will come to you due to your...

/ September 21, 2016

4 Tips to Increase B2B Lead Generation Through Digital Marketing

Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels...

/ September 21, 2016

What’s Next for Banner Ads?

It seems that digital selling is evolving away from the old tried and true format of the banner ad. Most of the time they are scrolled past indifferently and that’s only if the person isn’t using an ad blocker to...

/ September 20, 2016

Sales Leaders Reveal the Future of Social Selling

In today’s fast-moving industry, it’s hard to see where the future of digital selling will lead. With social selling rising to become a trend leader in a matter of years, a collection of the most qualified minds made their predictions...

/ September 19, 2016

How Can You Convert Your Content into Sales Leads?

Content marketing is now the standard in today’s marketing practices. Sales leaders have pushed content as one of the most important aspects of today’s digital marketing, but it’s one thing for your business to produce content and quite another for...

/ September 16, 2016

How to Become an Inbound Sales Expert

Inbound sales is all about the buyer. Outbound sales is (or was) mainly about the seller. We are living in the digital age, meaning the way sellers and marketers reach out to potential customers has evolved due to a change...

/ September 16, 2016

Real-Time Marketing: How Should Brands Address It?

The constant flow of tragedies in 2016 has come with the usual efforts of brands attempting to insert themselves into the discussion. It’s almost become expected of people to give some input on victims of terrible events and fallen icons...

/ September 14, 2016

16 Ways to Acquire More Qualified Prospects

1. Don’t waste time If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add...

/ September 14, 2016

How To Build a Sales Messaging Framework that Promotes Customer Conversation

A good sales message is important because it helps to promote conversation that focuses on the customer, their needs, and how your product or service can meet those needs. A lot of companies make the mistake of devoting all their...

/ September 14, 2016