Month: November 2017

Why Your Current Customers are Essential to Growing Your Business

Acquiring and growing your customer base is often a top priority for many B2B businesses. A lot of time and effort goes into creating marketing strategies to gain new customers, and much of the digital strategies employed by businesses are...

/ November 17, 2017

What is Digital Benchmarking and Why is it Important? 

Digital selling is moving to the forefront of sales. Now, more than ever, businesses are operating online. The digital transformation has not discriminated. Unless your business embraces the digital selling agenda and all it has to offer, competitors will gladly...

/ November 16, 2017

Staying Human in a World of Digital Selling

Digital selling has moved to the forefront of sales. B2B businesses are now embracing the digital platforms that B2C companies have been involved with for some time now. Digital selling strategies are now a necessity for a successful business. It...

/ November 13, 2017

Why LinkedIn is an Essential Digital Selling Tool

LinkedIn’s membership numbers continue to rise, boasting a growth of 33 million members between the final quarter of 2016 and April of this year. It has quickly grown to be an essential tool for digital selling.    LinkedIn is often considered...

/ November 12, 2017

Guide Your Digital Selling Strategy Using Customer Journeys

  Steve Jobs was undoubtedly a mastermind. He was an integral person to the implementation of the digital age. He was the mastermind behind the iPhone, one of the first smartphones introduced into the mainstream. Following on from that success,...

/ November 9, 2017

Building Offline Relationships in Digital Selling

Digital selling takes place in the digital sphere. It’s in the name. In a digital selling strategy, sales and marketing teams use the internet to drive lead generation and sales. While these are all necessary aspects of a digital selling...

/ November 7, 2017

Why Both Quality and Quantity are Important in Content Creation

Content marketing is an essential part of any B2B business’ inbound marketing strategy. Effective content engages audiences, increases lead generation and brand awareness and drives traffic to your company website.   There has long been a debate among content creators about...

/ November 6, 2017

Essential Stages for Your B2B Pipeline

In the current digital age, the internet provides customers with a wealth of information at their fingertips. Many B2B sellers may believe that their potential customers can gather everything they need through their online research and can easily define their...

/ November 3, 2017

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017

Using Video as a Digital Selling Tool

Digital marketing tools have become essential to B2B digital selling, and particularly so in the case of content marketing. Content marketing is a lead generation strategy and consists of the distribution of content relevant to your industry to help inform...

/ November 2, 2017