Month: November 2017

Build Trust & Rapport with Buyers Through Content Marketing

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen R. Coveney.    This is no less true in business. Building trust with customers is an...

/ November 2, 2017

KPIs for Digital Selling

Metrics in the digital selling arena matter. When applied correctly, metrics can provide invaluable information to B2B sales and marketing teams. Knowing what strategies are working and which are not working can aid in improving future strategies and greater lead...

/ November 1, 2017

Predictive Analytics for Digital Selling

B2B companies are now implementing digital selling to the forefront of their business strategies, a strategy which B2C companies have been doing for some time. The world of commerce is now taking place on the internet. Successful B2B businesses are...

/ November 1, 2017