It was once a common misconception that Twitter isn’t a great place for brands to sell, but overtime it’s been proven to be very successful in the realms of digital selling and lead generation. It’s said that B2B marketers with Twitter accounts produce twice the amount of leads than marketers without Twitter accounts. Not only that, but 67% of Twitter users are more likely to purchase from a brand that they follow on the platform. This proves how useful social media as a resource is.
We all know how great LinkedIn and Facebook are for businesses and social selling, but Twitter is also a great place for brands to gain an online presence, which helps with lead generation for businesses and ultimately drives traffic and sales. So how can you best use the platform for digital selling and lead generation?
Here are nine things you need to do in order to digital sell successfully on Twitter!
1. Set goals
With any strategy, going in without specific goals and targets often leads to confusion and inevitable failure. So it’s important to make sure you have clear, attainable aims and that you review them regularly to remind yourself of your end goal or goals. Don’t have too many goals you want to achieve at one time as this will result in too much work and will put you under pressure to achieve too much. For example, you can aim to reach a certain amount of followers by a certain date, and then once you achieve that goal, you can move onto attaining a certain amount of leads by a later date. This will add structure to your digital selling strategy, not just for Twitter, but across all of your social media profiles!
2. Create a compelling bio and recognizable handle
Your bio is your initial selling point when it comes to potential customers and their decision to follow you. 160 characters isn’t a lot to compel people to become followers, so it’s vital that you come up with something that’s interesting as well as impressive. Research similar businesses and their bios to see what’s successful for them and adapt yours accordingly. Your Twitter handle should be easy to remember, but most importantly it should reflect your business or brand as accurately as possible. For example, the Twitter handle for Connectors Marketplace is @Connectors_ which is true to the name of the brand.
3. Respond promptly
77% of Twitter users feel better about a brand or business after they receive a response. Think about how they’d feel if you responded quickly! Digital selling, social selling, and social account management is constant, so don’t neglect it. Keep up to date on your mentions and notifications, as well as your DMs so you don’t miss anything. Try to respond to most interactions, even if it’s just a “thank-you” for a re-tweet. This will establish an online buyer-seller relationship that can even be carried across social media!
4. Profile photo
Choosing your profile picture is actually very important, so choose carefully. If it’s a personal account, make sure it’s a picture of you, but if it’s an account for your brand, it’s probably best to opt for the logo. The reason profile pictures are important when it comes to digital selling on Twitter is because images are so effective in attracting followers. It also helps with creating a recognizable and authentic brand, making it much easier for your audience to find you!
Share your online content, but not too often. If the content you promote is valuable and helpful to your audience, then sharing it is great. Otherwise, it’s just spam, which can be very irritating for social media users. Tweet frequently so that your audience don’t lose interest, but always remember to tweet things that have value!
6. Use Advanced Search to look for leads
The advanced search functionality on Twitter is very helpful when it comes to discovering prospects and leads. You can search for specific words and hashtags and it can be filtered by language and location. You can even search dates if you want to search from a specific time period. Searching for prospects in this niche way allows you to obtain the best quality leads, and ultimately the best customers!
Engaging with followers will ultimately drive traffic to your website. Businesses’ Twitter accounts that prioritize engagement receive 3.5 times more interactions than those that don’t. Actually interact with your followers and with potential followers regularly. Engage in online conversations and offer insights and ideas that prospects would benefit from. That way, you’ll be giving them an incentive to purchase your product or service!
Promoting your content on Twitter is hugely beneficial in terms of driving traffic to your site. You’ll gain more impressions and engagement from your audience, making digital selling much easier as you’ll ultimately gain more followers! One of my previous blogs explains in detail on how to promote your content on Facebook, LinkedIn, and Instagram, as well as Twitter: How to Optimize Your Social Media Profiles for Social Selling Success.
9. Be patient…
It may seem trivial, but patience is a must when it comes to digital selling. As much as reviewing and refreshing social media accounts and feeds can be a laborious and monotonous task, you need to remind yourself to be patient with it. You’re not going to gain thousands of followers overnight, unless you already have a substantial following. Give it time, and don’t give up!
When it comes to digital selling on Twitter, engaging with your audience is the most important thing to remember. Follow relevant accounts that will help you with lead generation, and keep setting yourself targets to reach. Share your content as long as it has worth, and promote your brand every once in a while. Respond to your followers and answer their questions… And always remember: patience is a virtue for digital marketing and digital selling!