Alexandra Strimbu

All posts by Alexandra Strimbu

How to Implement an Efficient Sales Enablement Strategy

Sales enablement is a complex practice. To obtain the best results, follow the best practices outlined below:   Make sure your information is relevant As a marketer, you should make sure that you have ongoing communication with the sales team....

/ December 12, 2017

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ December 10, 2017

Why Is It Important for a Business to Have a Digital Selling Strategy?

What is digital selling? The presence of digital within our lives has led to a different way of looking to a business strategy. Due to this, a business strategy shouldn’t be seen as a single component, but rather as a fusion...

/ December 3, 2017