Orla Murphy

All posts by Orla Murphy

Digital Content Writer at OrcaWise writing about the latest digital selling topics and strategies.

Measuring the Effectiveness of Your Content Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ December 17, 2017

The Digital Selling Transformation of Outbound and Inbound Strategies

The digital transformation has kickstarted a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ December 14, 2017

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ December 11, 2017

What Is Relationship Mapping and How Can It Benefit Your B2B Business?

In B2B business, weak relationships with prospects and customers can lead to missed opportunities. The decision-making process for B2B buyers has become longer and more complicated making the relationship between them and your business even more important.   B2B relationships have...

/ December 7, 2017

The Dynamic Digital Selling Duo – Aligning Your Sales and Marketing Teams

Many B2B companies are now involved in digital selling. Digital selling has taken over from the conventional sales techniques. While it has been employed by B2C companies for some time now, B2B companies are relatively new to the process. One...

/ December 5, 2017

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation and moving their sales and marketing teams to the world wide web for...

/ December 4, 2017

Set Your Business Apart from the Competition Using Strong B2B Branding

B2B buyers are spending more time than ever conducting research online before making a purchase. They are viewing content and reading online reviews about businesses and their products before committing to a purchase.    The internet now offers the modern buyer...

/ November 30, 2017

How to Tailor Your Content to the Stages of the Buyer Journey

Every B2B buyer seeking solutions to their businesses hindrances progress through the three stages of a buyer’s journey: the awareness stage, the consideration stage, and the decision stage. If you produce the right content during each stage of the journey...

/ November 28, 2017

How to Guide Buyers Through Their Buyer Journey & Close More Deals

Understanding the B2B buying journey is essential when designing your digital selling strategy. Developing an understanding of who your customers are can help your business to tailor the buying journey to your target audience. When done correctly, this framework can...

/ November 27, 2017