Orla Murphy

All posts by Orla Murphy

Digital Content Writer at OrcaWise writing about the latest digital selling topics and strategies.

LinkedIn Sales Navigator – The Ultimate Lead Generation Tool 

LinkedIn has established itself as a key B2B sales and marketing tool. The platform plays host to 500 million professionals across 200 countries. That’s a lot of prospects! So, how do you narrow it down? LinkedIn provides you with the...

/ January 11, 2018

SEO Changes in 2017

The world of technology is constantly changing and alongside it B2B digital selling. Advancements are made every year and unless you are up-to-date with the latest tech trends your digital selling efforts are going to fall short.   Search engine optimization...

/ January 1, 2018

The Importance of Customer Relationship Management to Digital Selling

Customer Relationship Management (CRM) is an important strategy used by the marketing and sales teams of digital selling B2B companies. CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.  ...

/ December 29, 2017

Outbound Digital Selling Techniques

When discussing digital selling, people tend to focus on inbound marketing and sales techniques. Although inbound strategies are essential to lead generation, to ignore outbound strategies is putting your B2B business at risk of failure, or at the very least...

/ December 28, 2017

How to Tailor Your Video Content to Each Social Network

Large quantities of video content are consumed daily. In a recent study, Hubspot found that over half of people surveyed consumed video content on a daily basis. It has been estimated, that by 2021 online video content will be responsible for over 82% of...

/ December 21, 2017

What is Google AMP and Should Your B2B Business Be Using It?

B2B sales are beginning to fully embrace the digital transformation and all that it has to offer. The only constant element in the digital world is the fact that it consistently changes. Just as you’ve wrapped your head around a process, a new and...

/ December 19, 2017

Measuring the Effectiveness of Your Content Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ December 17, 2017

The Digital Selling Transformation of Outbound and Inbound Strategies

The digital transformation has kickstarted a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ December 14, 2017

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ December 11, 2017