Rachel Casey

All posts by Rachel Casey

stop-making-these-6-mistakes-in-your-business-blog

Stop Making These 6 Mistakes in Your Business Blog

Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to...

/ December 5, 2016
5-tips-to-help-you-up-your-social-media-game

5 Tips to Help You Up Your Social Media Game

Social media is one of the most important tools in your marketing belt. It’s a great way to connect with your current customers as well as generate new ones through sharing content and information about your products and industry. 52%...

/ November 30, 2016
3-sure-fire-steps-to-delivering-a-value-message-that-stands-out

3 Sure-Fire Steps to Delivering a Value Message that Stands Out

The way we sell is changing. Digital selling is taking over as the best way to communicate with, and sell to, your customers. Gone are the days of pitching your product over a cold call, it’s about developing and nurturing...

/ November 23, 2016
not-using-crm-here's-4-reasons-why-that's-bad-for-business

Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well,...

/ November 17, 2016
sales-enablement-how-and-why-you-should-be-using-it

Sales Enablement: How and Why You Should be Using It

What if I told you there was one thing you could do that would increase your productivity, efficiency, revenue and so much more? Would you be willing to try it? Well sales enablement is that very thing, and if you...

/ November 15, 2016
get-your-landing-page-to-convert

Get Your Landing Pages To Convert

So you’ve got a good marketing strategy going and your website is getting a lot of traffic, but you’re not managing to convert any of that traffic into leads. Your problem might be that you’re not utilizing your landing pages...

/ November 3, 2016
optimise-your-email-strategy

4 Foolproof Ways to Optimize Your Email Strategy

Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to...

/ November 2, 2016

How To Identify A Prospect’s Pain Points

To sell your product you need to know that your prospect needs it. If there is no need then your prospect has no reason to even listen to your sales pitch, never mind actually buy the product. So an important...

/ October 26, 2016

Dynamic Content: Personalize Your Marketing Strategy

You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but...

/ October 25, 2016