All posts by Shauna McBride

Become a Sales Genius with Digital Selling Solutions

Connectors Marketplace offers sales teams a Digital Selling tool to make lead generation and lead nurturing easier and more effective. And since Social Media Today reported that 79% of marketing leads never convert into sales due to a lack of...

/ July 29, 2016

Social Selling Made Easy With This Step-By-Step Guide

Social selling might still sound like a scary concept, mostly because you’re not exactly sure where to start… or finish. This article will provide you with a step-by-step guide to make social selling that little bit easier. An infographic from...

/ July 10, 2016

6 Top Tips to Boost Customer Retention

A boost in customer retention by just 5% can lead to an increase in profits by 25% to 95%, according to the Harvard Business School. Yet many B2B companies focus too much of their efforts in acquiring new customers. One thing many...

/ July 1, 2016

Is Digital Selling The Future Of Sales?

You’ll be hearing a lot more about the term “digital selling” in the coming years. It’s becoming known as the future of sales. And I don’t mean just in terms of adding some more digital tools and platforms to your...

/ June 10, 2016

A Simple Guide To Online Lead Generation

Let me give you a simple guide to online lead generation since, with more competition and tighter budgets, the marketplace right now demands that sales and marketing teams take advantage of as many lead generation avenues as possible and make...

/ June 7, 2016

Reaching the Right Prospects with a Buyer Persona

If you’re not sure who you are selling to, then why are you selling to them? In order to really engage potential buyers for meaningful sales conversations, your sales team must first clearly establish a buyer persona. You might have...

/ May 26, 2016

Biggest Social Selling Mistakes You Should Avoid

There are a lot of easy mistakes sales reps can make when social selling. The temptation is to use the same strategy and techniques you would use when making a cold call or sending cold emails, but that’s the equivalent...

/ May 20, 2016

How Salespeople Can Utilize Market Intelligence

Salespeople miss out on a huge opportunity when they do not utilize market intelligence. Marketing teams gather a lot of information and social data about the leads they generate, much of which is made available to the sales department to...

/ May 9, 2016

Is Sales Becoming Too Automated?

With the widespread adoption of sales force automation and CRM in recent years, it is probably a good time to stop and ask: Is sales becoming too automated? What is the purpose of sales reps? Do we even need them...

/ May 5, 2016

6 Important Sales Enablement Criteria

It might be time to revise your sales enablement framework and practices since, as Bob Dylan sang, “Times, they are a changin’” and the sales team is changing with it. Here’s how leading analyst firm SiriusDecisions defines the term: “Sales...

/ April 29, 2016