Connectors Marketplace offers sales teams a Digital Selling tool to make lead generation and lead nurturing easier and more effective.
And since Social Media Today reported that 79% of marketing leads never convert into sales due to a lack of lead nurturing, it might be worthwhile to consider tools or software that facilitate sales people to maximize their lead nurturing efforts.
Here’s how it works:
Search for lists of your ideal prospects by job title, location and/or industry through our search engine.
The image below displays the Connectors search engine when you first login to use the tool. If your target prospect is Chief Marketing Officers, just type it in and Connectors database will supply you with thousands of relevant leads for you to search through.
Add multiple keywords to further narrow your search.
Bio keywords enable you to identify multiple decision makers and influencers.
Easily segment leads into different lists for sales campaign execution.
Perhaps some of your leads look more relevant to you than others. Separate those leads into their own list. Maybe some prospects are in different places in the buyer’s journey than others. This will affect the type of content you share to them and how forward you should be about mentioning your product/service. So it’s important to segregate those potential buyers into different lists to make it easier for you in the lead nurturing process.
Connect with sales prospects on social, email and telephone channels.
The image below shows the high level of insight our database provides for each prospect, making a complex job of researching potential buyers – simple and straightforward.
Let’s say that Stephany Smith is an ideal prospect for your business. Click on her and our database will open up her profile that contains not only her job title, company and location, but also her work phone number, work email and links to her LinkedIn, Twitter and Google Plus profile.
Below all of this information you will see live feed from her most recent social media activity. For example, “Stephanie Smith posted an article on LinkedIn: Best Interactive Websites of 2016.” With this level of insight, sales professionals can know exactly who they are engaging with and will be better equipped to strategize their approach in order to increase favorable results.
Ease of discovery is a key metric for sales-intelligence success, and this digital selling tool provides just that.
Communicate using social media insights across multiple social networks.
Better sales intelligence can give you the strategic vision to uncover better sales opportunities. Just think of a prepared sales person as the classic cocktail party hero – better prepared to interact with everyone the most effectively.
Researching a prospect in today’s digital world can be tedious and take up an unnecessary amount of a sales person’s time. Time that could be spent on the phones selling. Internet data about an individual lead is not well organized or focused on the needs of a sales professional who’s about to walk into a meeting with a client. Did they walk in there having thoroughly researched that potential client’s business? Did they discover a recent investment made by that company? Did they even find common interests/hobbies from their social media accounts to maybe break the ice with? Or did they go in with the bare minimum of information, hoping for the best, simply because there wasn’t enough time to sift through all the internet data when quotas still need to be met?
With all of this organized prospect information at hand, you can easily begin Social Selling conversations; nurture prospects and close more deals.
When you are well equipped with the right sales intelligence for social selling, you are better able to build and maintain strong, trusting relationships with buyers over long stretches of time. And being able to retain existing customers is highly valuable to any business and can dramatically increase revenue for your company in the long run.
When it comes to sales intelligence services like Connectors Marketplace, it’s not about how to get your sales people to do more, it’s about facilitating them so they can do better. Better quality sales leads, better-informed conversations, and better relationships with potential clients are ultimately going to lead to better selling results.