Category: Digital Selling


How to Improve Sales Close Rates

In order to improve sales close rates and drive up return on investment takes time, not to mention better use of sales resources. In selling, the ratio of leads that do not convert to sales may suggest that buyers are...

/ October 22, 2015

Using Social Selling Tools to Improve Sales Pipeline

Using social selling tools are not only a fantastic way to build a sales pipeline but they also play a big part in managing the pipeline with insights and social updates to help improve win rates. Every sales organization needs...

/ October 13, 2015

Putting the Social into Selling

Today social selling and using the power of social media is how sales people do their networking, information sharing and in many cases the initial customer interaction. For sales teams putting the social into selling is paying rich dividends. The internet and...

/ October 8, 2015

Sales Success Tactics

Sales success tactics is all about how to acquire more customers and grow the revenue or profit each customer brings into the business. One of the biggest challenges facing sales management is how do they increase the sales selling time....

/ October 2, 2015

Lead Generation Online

Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms...

/ September 21, 2015

Customer Acquisition Cost

The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated...

/ September 9, 2015

Social Media Sales Tools

How to use social media sales tools to fill the sales pipeline There is no doubt that Social Media is a potentially lucrative sales tool for businesses to generate leads. Having said that, Social Media is also an ever changing,...

/ September 7, 2015

Using Social Media for Lead Generation

Lead generation is crucial for creating relationships with potential buyers and is often considered the most difficult stage of the sales process. It’s important to establish a basis of knowledge so that both you and your lead are on the...

/ August 24, 2015

Social Selling Within Sales

Social Selling is a set of techniques sales people develop to achieve remarkable results using Social Media. By using Social Media to find influencers and prospects we speed up customer acquisition, reduce the cost per lead and accelerate sales efficiency....

/ August 19, 2015

Using Social Media for Customer Acquisition

Social media lead generation is a powerful customer acquisition tool when used effectively. Using social media to generate sales leads can reduce marketing spend & cost per lead, increase ROI and maximize selling time. Targeting potential buyers and prospects across...

/ August 11, 2015