Category: Research

How to Roll Out a Successful Social Selling Program

Social selling is an art that sales teams need to be trained in to maximize revenue. It was worthwhile for IBM, who saw a 400% increase in sales since implementing their social selling program. In fact, 90% of the most...

/ June 28, 2016

How Salespeople Can Utilize Market Intelligence

Salespeople miss out on a huge opportunity when they do not utilize market intelligence. Marketing teams gather a lot of information and social data about the leads they generate, much of which is made available to the sales department to...

/ May 9, 2016