Category: Sales Analytics

What is Digital Benchmarking and Why is it Important? 

Digital selling is moving to the forefront of sales. Now, more than ever, businesses are operating online. The digital transformation has not discriminated. Unless your business embraces the digital selling agenda and all it has to offer, competitors will gladly...

/ November 16, 2017

Why LinkedIn is an Essential Digital Selling Tool

LinkedIn’s membership numbers continue to rise, boasting a growth of 33 million members between the final quarter of 2016 and April of this year. It has quickly grown to be an essential tool for digital selling.    LinkedIn is often considered...

/ November 12, 2017

KPIs for Digital Selling

Metrics in the digital selling arena matter. When applied correctly, metrics can provide invaluable information to B2B sales and marketing teams. Knowing what strategies are working and which are not working can aid in improving future strategies and greater lead...

/ November 1, 2017

Predictive Analytics for Digital Selling

B2B companies are now implementing digital selling to the forefront of their business strategies, a strategy which B2C companies have been doing for some time. The world of commerce is now taking place on the internet. Successful B2B businesses are...

/ November 1, 2017
not-using-crm-here's-4-reasons-why-that's-bad-for-business

Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well,...

/ November 17, 2016
digital-analytics-will-boost-lead-generation

3 Reasons Why Digital Analytics Will Boost Your Lead Generation

In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads....

/ October 19, 2016

6 Steps to Implementing an Effective Lead Scoring System

One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit...

/ October 10, 2016

Sender Score: The Metric That Keeps 72% of Emails out of Your Inbox

While email has become the standard of communication, people leave the majority of messages they have received unread, oftentimes without even reading the subject. Due to the filtering services provided by most email clients, long gone are the days of...

/ October 10, 2016
sales-acceleration-for-inside-sales

Sales Acceleration: Why It’s Crucial for Inside Sales

Inside Sales has become a hot topic in recent years. It’s no longer all about the Outside teams talking to customers face to face. Over 70% of customers don’t even want the face to face meetings, as they do such...

/ September 29, 2016

Preparing for Google Penguin 4.0 and Its Benefits for a Dynamic Digital Selling Marketplace

What is Google Penguin and the bad old days of digital selling? When Google released Penguin in April 2012, it changed the idea of SEO marketing forever. Before digital sellers were able to cheat the system by flooding Google with...

/ September 12, 2016