Category: Sales Analytics

Measuring the Effectiveness of Your Content Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ December 17, 2017

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ December 10, 2017

What Is Relationship Mapping and How Can It Benefit Your B2B Business?

In B2B business, weak relationships with prospects and customers can lead to missed opportunities. The decision-making process for B2B buyers has become longer and more complicated making the relationship between them and your business even more important.   B2B relationships have...

/ December 7, 2017

What is Digital Benchmarking and Why is it Important? 

Digital selling is moving to the forefront of sales. Now, more than ever, businesses are operating online. The digital transformation has not discriminated. Unless your business embraces the digital selling agenda and all it has to offer, competitors will gladly...

/ November 16, 2017

Why LinkedIn is an Essential Digital Selling Tool

LinkedIn’s membership numbers continue to rise, boasting a growth of 33 million members between the final quarter of 2016 and April of this year. It has quickly grown to be an essential tool for digital selling.    LinkedIn is often considered...

/ November 12, 2017

KPIs for Digital Selling

Metrics in the digital selling arena matter. When applied correctly, metrics can provide invaluable information to B2B sales and marketing teams. Knowing what strategies are working and which are not working can aid in improving future strategies and greater lead...

/ November 1, 2017

Predictive Analytics for Digital Selling

B2B companies are now implementing digital selling to the forefront of their business strategies, a strategy which B2C companies have been doing for some time. The world of commerce is now taking place on the internet. Successful B2B businesses are...

/ November 1, 2017
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Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well,...

/ November 17, 2016
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3 Reasons Why Digital Analytics Will Boost Your Lead Generation

In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads....

/ October 19, 2016

6 Steps to Implementing an Effective Lead Scoring System

One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit...

/ October 10, 2016