Month: December 2017


The Importance of Customer Relationship Management to Digital Selling

The marketing and sales teams of digital selling B2B companies rely on Customer Relationship Management (CRM). CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.   Why is CRM important? ...

/ 29th December 2017

Outbound Digital Selling Techniques

When discussing digital selling, people tend to focus on inbound marketing and sales techniques. Although inbound strategies are essential to lead generation, to ignore outbound selling strategies is putting your B2B business at risk of failure, or at the very...

/ 28th December 2017

How to Tailor Your Video Content to Each Social Network

Large quantities of video content are consumed daily. In a recent study, Hubspot found that over half of people surveyed consumed video content on a daily basis. It has been estimated, that by 2021 online video content will be responsible for over 82% of...

/ 21st December 2017

What is Google AMP and Should Your B2B Business Be Using It?

B2B sales are beginning to fully embrace the digital transformation and all that it has to offer. The only constant element in the digital world is the fact that it consistently changes. Just as you’ve wrapped your head around a process, a new and...

/ 19th December 2017

Measuring the Effectiveness of Your Content Marketing Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ 17th December 2017

The Digital Transformation of Outbound and Inbound Strategies

The digital transformation has kick-started a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ 14th December 2017

How to Implement an Efficient Sales Enablement Strategy

Sales enablement is a complex practice. To obtain the best results, follow the best practices outlined below:   Make sure your information is relevant As a marketer, you should make sure that you have ongoing communication with the sales team....

/ 12th December 2017

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ 11th December 2017

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ 10th December 2017