Alexandra Strimbu

All posts by Alexandra Strimbu

Creating a Content Marketing Strategy Oriented Toward Results

  You may know by now that digital marketing is oriented towards results. Its purpose is to satisfy customers while promoting your business/ideas/company. Within this context, your content marketing strategy should be focused on delivering your desired results. You can...

/ 23rd April 2018
content-atomization-content-strategy

The Need for Content Atomization in the B2B Context

Background The main concern for customers is to have a relationship with you and your company that brings benefits and stability. Your content marketing strategy should focus on offering your customers content that will trigger and maintain their interest. That’s...

/ 28th March 2018
seo-strategy-2018

SEO in 2018: Doing Better Than in 2017

  In a previous article on our blog, we have discussed the factors that influenced SEO. This article will offer some advice for a better SEO strategy for 2018. One thing is certain: search engine optimization is continuously evolving and changing...

/ 24th February 2018

All You Need to Know About Content Atomization

  Are you among those content marketers that notice a piece of writing is generating a good click-through rate and people are expressing a great interest in it? But, you don’t know how to further transmit your message without losing...

/ 10th February 2018

How the Facebook Algorithm Change May Impact Your Brand’s Performance

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” – Mark Zuckerberg, CEO, Facebook  ...

/ 29th January 2018
digital-marketing-2018

How to Improve Your Digital Marketing Program in 2018

We have welcomed a new year and every business should look back on 2017. Once this has been done, there should be a digital marketing program created for this year. Digital marketing is a combination of well-written content, a good...

/ 9th January 2018

Does Google Adwords Have a Positive Impact?

Are you not yet convinced of the benefits that paid search can bring to your business? This article will offer you all the information you need to know to make Google Adwords work for you and bring you results. How...

/ 8th January 2018
digital-marketing-predictions-2018

Digital Marketing Predictions for 2018

Making your business even more successful A new year is a time of change, of setting new goals and evolving. Evolution and development are of high importance for marketers, sellers, and customers. New trends and new technologies are emerging every year....

/ 3rd January 2018

How to Implement an Efficient Sales Enablement Strategy

Sales enablement is a complex practice. To obtain the best results, follow the best practices outlined below:   Make sure your information is relevant As a marketer, you should make sure that you have ongoing communication with the sales team....

/ 12th December 2017
sales-enablement

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ 10th December 2017