Category: Digital Selling

What is GDPR and how is it impacting your company?

Overview By now, I’m sure that you have received an numerous emails from various websites to whom you have subscribed discussing GDPR and its impact on your relationship. Besides invading our mailboxes, what is the purpose of GDPR? EU General...

/ 2nd June 2018
boi-startups-scale-digital-selling

‘Startups: How to Scale with Digital Selling’ – A 6PX Event

6PX Digital is a workshop, conferencing and networking event hosted by the OrcaWise CEO, Kevin Neary. The focus of these events is to empower startups with the knowledge to adopt digital selling strategies that drive customer engagement and increased sales...

/ 30th May 2018

Creating a Content Marketing Strategy Oriented Toward Results

  You may know by now that digital marketing is oriented towards results. Its purpose is to satisfy customers while promoting your business/ideas/company. Within this context, your content marketing strategy should be focused on delivering your desired results. You can...

/ 23rd April 2018
content-atomization-content-strategy

The Need for Content Atomization in the B2B Context

Background The main concern for customers is to have a relationship with you and your company that brings benefits and stability. Your content marketing strategy should focus on offering your customers content that will trigger and maintain their interest. That’s...

/ 28th March 2018
seo-strategy-2018

SEO in 2018: Doing Better Than in 2017

  In a previous article on our blog, we have discussed the factors that influenced SEO. This article will offer some advice for a better SEO strategy for 2018. One thing is certain: search engine optimization is continuously evolving and changing...

/ 24th February 2018

All You Need to Know About Content Atomization

  Are you among those content marketers that notice a piece of writing is generating a good click-through rate and people are expressing a great interest in it? But, you don’t know how to further transmit your message without losing...

/ 10th February 2018

How the Facebook Algorithm Change May Impact Your Brand’s Performance

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” – Mark Zuckerberg, CEO, Facebook  ...

/ 29th January 2018
6px-digital-selling-event

‘Start-ups: How to Scale with Digital Selling’ a 6PX Digital Event

  6PX Digital is a workshop, conferencing and networking event hosted by the OrcaWise CEO, Kevin Neary. The focus of these events is to empower start-ups with the knowledge to adopt digital selling strategies that drive customer engagement and increased...

/ 26th January 2018
video-marketing-2018

5 New Video Marketing Trends for 2018

Video marketing is fast becoming the number one selling method in Digital Marketing circles. It is a popular method of reaching out and capturing consumers’ attention. If a consumer sees a company video online that really grabs their attention then they...

/ 19th January 2018

LinkedIn Sales Navigator – The Ultimate Lead Generation Tool 

LinkedIn has established itself as a key B2B sales and marketing tool. The platform plays host to 500 million professionals across 200 countries. That’s a lot of prospects! So, how do you narrow it down? LinkedIn provides you with the...

/ 11th January 2018