Category: Sales Analytics

LinkedIn Sales Navigator – The Ultimate Lead Generation Tool 

LinkedIn has established itself as a key B2B sales and marketing tool. The platform plays host to 500 million professionals across 200 countries. That’s a lot of prospects! So, how do you narrow it down? LinkedIn provides you with the...

/ 11th January 2018

Does Google Adwords Have a Positive Impact?

Are you not yet convinced of the benefits that paid search can bring to your business? This article will offer you all the information you need to know to make Google Adwords work for you and bring you results. How...

/ 8th January 2018

Measuring the Effectiveness of Your Content Marketing Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ 17th December 2017

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ 10th December 2017

What Is Relationship Mapping and How Can It Benefit Your B2B Business?

In B2B business, weak relationships with prospects and customers can lead to missed opportunities. The decision-making process for B2B buyers has become longer and more complicated. The relationship between buyers and your business has grown to be even more important.  ...

/ 7th December 2017

What is Digital Benchmarking and Why is it Important? 

Digital selling is moving to the forefront of sales. Now, more than ever, businesses are operating online. The digital transformation has not discriminated. Unless your business embraces the digital selling agenda and all it has to offer, competitors will gladly...

/ 16th November 2017

Why LinkedIn is an Essential Digital Selling Tool

LinkedIn’s membership numbers continue to rise, boasting a growth of 33 million members between the final quarter of 2016 and April of this year. It has quickly grown to be an essential tool for digital selling.    LinkedIn is often considered...

/ 12th November 2017

KPIs for Digital Selling

Metrics in the digital selling arena matter. When applied correctly, metrics can provide invaluable information to B2B sales and marketing teams. Knowing what strategies are working and which are not working can aid in improving future strategies and greater lead...

/ 1st November 2017

Predictive Analytics for Digital Selling

B2B companies are now implementing digital selling to the forefront of their business strategies, a strategy which B2C companies have been doing for some time. The world of commerce is now taking place on the internet. Successful B2B businesses are...

/ 1st November 2017

Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well,...

/ 17th November 2016