digital-marketing-predictions-2018

Digital Marketing Predictions for 2018

Making your business even more successful A new year is a time of change, of setting new goals and evolving. Evolution and development are of high importance for marketers, sellers, and customers. New trends and new technologies are emerging every year....

/ 3rd January 2018

SEO Changes in 2017

The world of technology is constantly changing and alongside it B2B digital selling. Advancements are made every year and unless you are up-to-date with the latest tech trends your digital selling efforts are going to fall short.   Search engine optimization...

/ 1st January 2018
CRM-digital-selling

The Importance of Customer Relationship Management to Digital Selling

The marketing and sales teams of digital selling B2B companies rely on Customer Relationship Management (CRM). CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.   Why is CRM important? ...

/ 29th December 2017
outbound-digital-selling

Outbound Digital Selling Techniques

When discussing digital selling, people tend to focus on inbound marketing and sales techniques. Although inbound strategies are essential to lead generation, to ignore outbound selling strategies is putting your B2B business at risk of failure, or at the very...

/ 28th December 2017
video-content-social-media

How to Tailor Your Video Content to Each Social Network

Large quantities of video content are consumed daily. In a recent study, Hubspot found that over half of people surveyed consumed video content on a daily basis. It has been estimated, that by 2021 online video content will be responsible for over 82% of...

/ 21st December 2017
google-amp-accelerated-mobile-pages

What is Google AMP and Should Your B2B Business Be Using It?

B2B sales are beginning to fully embrace the digital transformation and all that it has to offer. The only constant element in the digital world is the fact that it consistently changes. Just as you’ve wrapped your head around a process, a new and...

/ 19th December 2017
content-marketing-strategy-effectiveness

Measuring the Effectiveness of Your Content Marketing Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ 17th December 2017

The Digital Transformation of Outbound and Inbound Strategies

The digital transformation has kick-started a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ 14th December 2017

How to Implement an Efficient Sales Enablement Strategy

Sales enablement is a complex practice. To obtain the best results, follow the best practices outlined below:   Make sure your information is relevant As a marketer, you should make sure that you have ongoing communication with the sales team....

/ 12th December 2017