The Digital Transformation of Outbound and Inbound Strategies

The digital transformation has kick-started a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ 14th December 2017

How to Implement an Efficient Sales Enablement Strategy

Sales enablement is a complex practice. To obtain the best results, follow the best practices outlined below:   Make sure your information is relevant As a marketer, you should make sure that you have ongoing communication with the sales team....

/ 12th December 2017
email-marketing-strategy

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ 11th December 2017
sales-enablement

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ 10th December 2017
relationship-mapping-b2b

What Is Relationship Mapping and How Can It Benefit Your B2B Business?

In B2B business, weak relationships with prospects and customers can lead to missed opportunities. The decision-making process for B2B buyers has become longer and more complicated. The relationship between buyers and your business has grown to be even more important.  ...

/ 7th December 2017
sales-marketing-alignment

The Dynamic Digital Selling Duo – Aligning Your Sales and Marketing Teams

Many B2B companies are now involved in digital selling. Digital selling has taken over from the conventional sales techniques. While it has been employed by B2C companies for some time now, B2B companies are relatively new to the process. One...

/ 5th December 2017
social-selling-true-purpose

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation. Their sales and marketing teams now use the world wide web for lead...

/ 4th December 2017

Why It Is Important for a Business to Have a Digital Selling Strategy

What is digital selling? The presence of digital within our lives has led to a different way of looking to a business strategy. Due to this, a business strategy shouldn’t be seen as a single component. It is a fusion of...

/ 3rd December 2017

Set Your Business Apart from the Competition Using Strong B2B Branding

B2B buyers are spending more time than ever conducting research online before making a purchase. They are viewing content and reading online reviews about businesses and their products before committing to a purchase.    The internet now offers the modern buyer...

/ 30th November 2017
tailor-content-strategy

How to Tailor Your Content to the Stages of the Buyer Journey

Every B2B buyer seeking solutions to their businesses hindrances progress through the three stages of a buyer’s journey: the awareness stage, the consideration stage, and the decision stage. If you produce the right content during each stage of the journey...

/ 28th November 2017