Tag: Buying Journey

CRM-digital-selling

The Importance of Customer Relationship Management to Digital Selling

The marketing and sales teams of digital selling B2B companies rely on Customer Relationship Management (CRM). CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.   Why is CRM important? ...

/ 29th December 2017
content-marketing-strategy-effectiveness

Measuring the Effectiveness of Your Content Marketing Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ 17th December 2017

The Digital Transformation of Outbound and Inbound Strategies

The digital transformation has kick-started a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ 14th December 2017
sales-enablement

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ 10th December 2017
relationship-mapping-b2b

What Is Relationship Mapping and How Can It Benefit Your B2B Business?

In B2B business, weak relationships with prospects and customers can lead to missed opportunities. The decision-making process for B2B buyers has become longer and more complicated. The relationship between buyers and your business has grown to be even more important.  ...

/ 7th December 2017
social-selling-true-purpose

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation. Their sales and marketing teams now use the world wide web for lead...

/ 4th December 2017

How to Get the Most out of Social Selling

Social selling has become the ‘it’ trend of B2B digital selling. Cold calling is no longer enough when trying to approach the modern B2B buyer as 90% of B2B decision makers never answer a cold call. Social media is the...

/ 23rd November 2017

How to Develop Digital Conversations and Build Trust with B2B Buyers

The digital platforms afforded to B2B companies engaged in digital selling can enhance the experience of their customers. The modern buyer has a range of expectations that your business needs to adapt to in order to deliver the best customer...

/ 20th November 2017

Staying Human in a World of Digital Selling

Digital selling has moved to the forefront of sales. B2B businesses are now embracing the digital platforms that B2C companies have been involved with for some time now. Digital selling strategies are now a necessity for a successful business. It...

/ 13th November 2017
sales-funnel-digital

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ 3rd November 2017