Tag: content

Creating a Content Marketing Strategy Oriented Toward Results

  You may know by now that digital marketing is oriented towards results. Its purpose is to satisfy customers while promoting your business/ideas/company. Within this context, your content marketing strategy should be focused on delivering your desired results. You can...

/ 23rd April 2018

How the Facebook Algorithm Change May Impact Your Brand’s Performance

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” – Mark Zuckerberg, CEO, Facebook  ...

/ 29th January 2018
digital-marketing-2018

How to Improve Your Digital Marketing Program in 2018

We have welcomed a new year and every business should look back on 2017. Once this has been done, there should be a digital marketing program created for this year. Digital marketing is a combination of well-written content, a good...

/ 9th January 2018
digital-marketing-predictions-2018

Digital Marketing Predictions for 2018

Making your business even more successful A new year is a time of change, of setting new goals and evolving. Evolution and development are of high importance for marketers, sellers, and customers. New trends and new technologies are emerging every year....

/ 3rd January 2018

The Digital Transformation of Outbound and Inbound Strategies

The digital transformation has kick-started a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ 14th December 2017
email-marketing-strategy

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ 11th December 2017
sales-enablement

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ 10th December 2017
relationship-mapping-b2b

What Is Relationship Mapping and How Can It Benefit Your B2B Business?

In B2B business, weak relationships with prospects and customers can lead to missed opportunities. The decision-making process for B2B buyers has become longer and more complicated. The relationship between buyers and your business has grown to be even more important.  ...

/ 7th December 2017
customer-journey-maps

Guide Your Digital Selling Strategy Using Customer Journeys

  Steve Jobs was undoubtedly a mastermind. He was an integral person to the implementation of the digital age. He was the mastermind behind the iPhone, one of the first smartphones introduced into the mainstream. Following on from that success,...

/ 9th November 2017