Tag: customer experience

CRM-digital-selling

The Importance of Customer Relationship Management to Digital Selling

The marketing and sales teams of digital selling B2B companies rely on Customer Relationship Management (CRM). CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.   Why is CRM important? ...

/ 29th December 2017
social-selling-true-purpose

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation. Their sales and marketing teams now use the world wide web for lead...

/ 4th December 2017

Set Your Business Apart from the Competition Using Strong B2B Branding

B2B buyers are spending more time than ever conducting research online before making a purchase. They are viewing content and reading online reviews about businesses and their products before committing to a purchase.    The internet now offers the modern buyer...

/ 30th November 2017

How to Develop Digital Conversations and Build Trust with B2B Buyers

The digital platforms afforded to B2B companies engaged in digital selling can enhance the experience of their customers. The modern buyer has a range of expectations that your business needs to adapt to in order to deliver the best customer...

/ 20th November 2017

Why Your Current Customers are Essential to Growing Your Business

Acquiring and growing your customer base is often a top priority for many B2B businesses. A lot of time and effort goes into creating marketing strategies to gain new customers. Much of the digital strategies employed by businesses are created...

/ 17th November 2017

Staying Human in a World of Digital Selling

Digital selling has moved to the forefront of sales. B2B businesses are now embracing the digital platforms that B2C companies have been involved with for some time now. Digital selling strategies are now a necessity for a successful business. It...

/ 13th November 2017