Tag: digital marketing

How the Facebook Algorithm Change May Impact Your Brand’s Performance

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” – Mark Zuckerberg, CEO, Facebook  ...

/ 29th January 2018
video-marketing-2018

5 New Video Marketing Trends for 2018

Video marketing is fast becoming the number one selling method in Digital Marketing circles. It is a popular method of reaching out and capturing consumers’ attention. If a consumer sees a company video online that really grabs their attention then they...

/ 19th January 2018
digital-marketing-2018

How to Improve Your Digital Marketing Program in 2018

We have welcomed a new year and every business should look back on 2017. Once this has been done, there should be a digital marketing program created for this year. Digital marketing is a combination of well-written content, a good...

/ 9th January 2018
digital-marketing-predictions-2018

Digital Marketing Predictions for 2018

Making your business even more successful A new year is a time of change, of setting new goals and evolving. Evolution and development are of high importance for marketers, sellers, and customers. New trends and new technologies are emerging every year....

/ 3rd January 2018

Why It Is Important for a Business to Have a Digital Selling Strategy

What is digital selling? The presence of digital within our lives has led to a different way of looking to a business strategy. Due to this, a business strategy shouldn’t be seen as a single component. It is a fusion of...

/ 3rd December 2017
predictive-analytics-data-digital-selling

Predictive Analytics for Digital Selling

B2B companies are now implementing digital selling to the forefront of their business strategies, a strategy which B2C companies have been doing for some time. The world of commerce is now taking place on the internet. Successful B2B businesses are...

/ 1st November 2017
optimise-your-email-strategy

4 Foolproof Ways to Optimize Your Email Strategy

Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to...

/ 2nd November 2016

Dynamic Content: Personalize Your Marketing Strategy

You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it. But...

/ 25th October 2016
sales-based-marketing-engaging-with-buyers-on-their-terms

Stage-Based Marketing: Engaging With Your Buyers on Their Terms

Nowadays, it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches. They prefer to do research themselves...

/ 12th October 2016

4 Tips to Increase B2B Lead Generation Through Digital Marketing

Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads. The use of digital channels has...

/ 21st September 2016