Tag: lead generation


The Importance of Customer Relationship Management to Digital Selling

The marketing and sales teams of digital selling B2B companies rely on Customer Relationship Management (CRM). CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.   Why is CRM important? ...

/ 29th December 2017

Outbound Digital Selling Techniques

When discussing digital selling, people tend to focus on inbound marketing and sales techniques. Although inbound strategies are essential to lead generation, to ignore outbound selling strategies is putting your B2B business at risk of failure, or at the very...

/ 28th December 2017

Measuring the Effectiveness of Your Content Marketing Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ 17th December 2017

The Digital Transformation of Outbound and Inbound Strategies

The digital transformation has kick-started a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ 14th December 2017

What Is Relationship Mapping and How Can It Benefit Your B2B Business?

In B2B business, weak relationships with prospects and customers can lead to missed opportunities. The decision-making process for B2B buyers has become longer and more complicated. The relationship between buyers and your business has grown to be even more important.  ...

/ 7th December 2017

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation. Their sales and marketing teams now use the world wide web for lead...

/ 4th December 2017

How to Get the Most out of Social Selling

Social selling has become the ‘it’ trend of B2B digital selling. Cold calling is no longer enough when trying to approach the modern B2B buyer as 90% of B2B decision makers never answer a cold call. Social media is the...

/ 23rd November 2017

Why Your Current Customers are Essential to Growing Your Business

Acquiring and growing your customer base is often a top priority for many B2B businesses. A lot of time and effort goes into creating marketing strategies to gain new customers. Much of the digital strategies employed by businesses are created...

/ 17th November 2017

Building Offline Relationships in Digital Selling

Digital selling takes place in the digital sphere. It’s in the name. In a digital selling strategy, sales and marketing teams use the internet to drive lead generation and sales. While these are all necessary aspects of a digital selling...

/ 7th November 2017

Why Both Quality and Quantity are Important in Content Creation

Content marketing is an essential part of any B2B business’ inbound marketing strategy. Effective content engages audiences, increases lead generation and brand awareness and drives traffic to your company website.   There has long been a debate among content creators about...

/ 6th November 2017