Tag: SEO

Creating a Content Marketing Strategy Oriented Toward Results

  You may know by now that digital marketing is oriented towards results. Its purpose is to satisfy customers while promoting your business/ideas/company. Within this context, your content marketing strategy should be focused on delivering your desired results. You can...

/ 23rd April 2018

All You Need to Know About Content Atomization

  Are you among those content marketers that notice a piece of writing is generating a good click-through rate and people are expressing a great interest in it? But, you don’t know how to further transmit your message without losing...

/ 10th February 2018
digital-marketing-2018

How to Improve Your Digital Marketing Program in 2018

We have welcomed a new year and every business should look back on 2017. Once this has been done, there should be a digital marketing program created for this year. Digital marketing is a combination of well-written content, a good...

/ 9th January 2018

Does Google Adwords Have a Positive Impact?

Are you not yet convinced of the benefits that paid search can bring to your business? This article will offer you all the information you need to know to make Google Adwords work for you and bring you results. How...

/ 8th January 2018

SEO Changes in 2017

The world of technology is constantly changing and alongside it B2B digital selling. Advancements are made every year and unless you are up-to-date with the latest tech trends your digital selling efforts are going to fall short.   Search engine optimization...

/ 1st January 2018
google-amp-accelerated-mobile-pages

What is Google AMP and Should Your B2B Business Be Using It?

B2B sales are beginning to fully embrace the digital transformation and all that it has to offer. The only constant element in the digital world is the fact that it consistently changes. Just as you’ve wrapped your head around a process, a new and...

/ 19th December 2017

The Digital Transformation of Outbound and Inbound Strategies

The digital transformation has kick-started a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ 14th December 2017
sales-marketing-alignment

The Dynamic Digital Selling Duo – Aligning Your Sales and Marketing Teams

Many B2B companies are now involved in digital selling. Digital selling has taken over from the conventional sales techniques. While it has been employed by B2C companies for some time now, B2B companies are relatively new to the process. One...

/ 5th December 2017
sales-funnel-digital

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ 3rd November 2017
video-content-digital-selling

Using Video as a Digital Selling Tool

Digital marketing tools have become essential to B2B digital selling, and particularly so in the case of content marketing. Content marketing is a lead generation strategy and consists of the distribution of content relevant to your industry to help inform...

/ 2nd November 2017