Tag: Social Media Marketing


The Dynamic Digital Selling Duo – Aligning Your Sales and Marketing Teams

Many B2B companies are now involved in digital selling. Digital selling has taken over from the conventional sales techniques. While it has been employed by B2C companies for some time now, B2B companies are relatively new to the process. One...

/ 5th December 2017

Choosing the Best Digital Marketing Strategy for Your Business 

An effective digital marketing strategy is vital to achieving your business objectives in the current digital era. Trying to choose the right marketing channel for your business can be overwhelming, particularly so with the great number available to choose from....

/ 30th October 2017

Stage-Based Marketing: Engaging With Your Buyers on Their Terms

Nowadays, it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches. They prefer to do research themselves...

/ 12th October 2016

3 Steps to Increasing Online Traffic (For Free)

Lack of website traffic is a common problem for businesses. Particularly smaller ones that don’t necessarily have the same marketing budget as others. Increasing this traffic is an important aspect of your digital selling strategy. There are ways to do...

/ 27th September 2016

A Simple Guide to Digital Selling on Twitter

It was once a common misconception that Twitter isn’t a great place for brands to sell, but overtime it’s been proven to be very successful in the realms of digital selling and lead generation. It’s said that B2B marketers with...

/ 31st August 2016

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ 17th August 2016

How to Create a Marketing Strategy for B2B Digital Selling

Digital selling is fast evolving due to the expansion of the internet and online marketing is now an integral component of sales. Even though 95% of B2B marketers have social media accounts, only half are regularly active. This means that...

/ 8th August 2016

How to Optimize Your Social Media Profiles for Social Selling Success

72% of B2B buyers use social media to research their purchase decision. So it’s safe to say that being active on social media is imperative to achieving success in B2B social selling and e-commerce. But how can you actually achieve...

/ 19th July 2016

Social Selling Made Easy With This Step-By-Step Guide

Social selling might still sound like a scary concept, mostly because you’re not exactly sure where to start… or finish. This article will provide you with a step-by-step guide to make social selling that little bit easier. An infographic from...

/ 10th July 2016

How to Find the High Quality Leads

Sales teams need to catch leads which can be converted in the quickest time with the least amount of effort. Prospects which are highly profitable, and likely to convert what sales reps call high-quality leads. So how can you reduce...

/ 8th July 2016