Tag: social media


SEO in 2018: Doing Better Than in 2017

  In a previous article on our blog, we have discussed the factors that influenced SEO. This article will offer some advice for a better SEO strategy for 2018. One thing is certain: search engine optimization is continuously evolving and changing...

/ 24th February 2018

How the Facebook Algorithm Change May Impact Your Brand’s Performance

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” – Mark Zuckerberg, CEO, Facebook  ...

/ 29th January 2018

5 New Video Marketing Trends for 2018

Video marketing is fast becoming the number one selling method in Digital Marketing circles. It is a popular method of reaching out and capturing consumers’ attention. If a consumer sees a company video online that really grabs their attention then they...

/ 19th January 2018

How to Improve Your Digital Marketing Program in 2018

We have welcomed a new year and every business should look back on 2017. Once this has been done, there should be a digital marketing program created for this year. Digital marketing is a combination of well-written content, a good...

/ 9th January 2018

The Importance of Customer Relationship Management to Digital Selling

The marketing and sales teams of digital selling B2B companies rely on Customer Relationship Management (CRM). CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.   Why is CRM important? ...

/ 29th December 2017

How to Tailor Your Video Content to Each Social Network

Large quantities of video content are consumed daily. In a recent study, Hubspot found that over half of people surveyed consumed video content on a daily basis. It has been estimated, that by 2021 online video content will be responsible for over 82% of...

/ 21st December 2017

How to Implement an Efficient Sales Enablement Strategy

Sales enablement is a complex practice. To obtain the best results, follow the best practices outlined below:   Make sure your information is relevant As a marketer, you should make sure that you have ongoing communication with the sales team....

/ 12th December 2017

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ 11th December 2017

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation. Their sales and marketing teams now use the world wide web for lead...

/ 4th December 2017