Tag: social media

Creating a Content Marketing Strategy Oriented Toward Results

  You may know by now that digital marketing is oriented towards results. Its purpose is to satisfy customers while promoting your business/ideas/company. Within this context, your content marketing strategy should be focused on delivering your desired results. You can...

/ 23rd April 2018
seo-strategy-2018

SEO in 2018: Doing Better Than in 2017

  In a previous article on our blog, we have discussed the factors that influenced SEO. This article will offer some advice for a better SEO strategy for 2018. One thing is certain: search engine optimization is continuously evolving and changing...

/ 24th February 2018

How the Facebook Algorithm Change May Impact Your Brand’s Performance

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” – Mark Zuckerberg, CEO, Facebook  ...

/ 29th January 2018
video-marketing-2018

5 New Video Marketing Trends for 2018

Video marketing is fast becoming the number one selling method in Digital Marketing circles. It is a popular method of reaching out and capturing consumers’ attention. If a consumer sees a company video online that really grabs their attention then they...

/ 19th January 2018
digital-marketing-2018

How to Improve Your Digital Marketing Program in 2018

We have welcomed a new year and every business should look back on 2017. Once this has been done, there should be a digital marketing program created for this year. Digital marketing is a combination of well-written content, a good...

/ 9th January 2018
CRM-digital-selling

The Importance of Customer Relationship Management to Digital Selling

The marketing and sales teams of digital selling B2B companies rely on Customer Relationship Management (CRM). CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.   Why is CRM important? ...

/ 29th December 2017
video-content-social-media

How to Tailor Your Video Content to Each Social Network

Large quantities of video content are consumed daily. In a recent study, Hubspot found that over half of people surveyed consumed video content on a daily basis. It has been estimated, that by 2021 online video content will be responsible for over 82% of...

/ 21st December 2017

How to Implement an Efficient Sales Enablement Strategy

Sales enablement is a complex practice. To obtain the best results, follow the best practices outlined below:   Make sure your information is relevant As a marketer, you should make sure that you have ongoing communication with the sales team....

/ 12th December 2017
email-marketing-strategy

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ 11th December 2017