There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital marketing and digital advertising. There are a number of ways start-ups can generate leads by taking advantage of one resource they’re sure to have: The Internet.
Here’s how you and your start-up company or business can best generate leads in the modern era of digital selling!
1. Be social on social media
The easiest and quickest way to engage with leads is through various social media platforms. The best ones for this are largely Facebook, Twitter, and LinkedIn, but many businesses have had success with image-based and video-based platforms, such as Instagram and YouTube. Using social media for lead generation means that interaction can be simplified down to a specific number of characters. This is more appealing to prospects and leads when compared with cold emailing, as a tweet is more casual and personalized than an automated sales email.
Create and manage as many social media accounts as you can, provided you feel that they’re relevant to your product or service. It doesn’t cost anything to do this, so there’s no reason not to! But it’s not enough just to have social media profiles… you have to actually use them. Having a constant social media presence is important for branding and marketing online, so make sure you are maintaining it once it’s established. The best way to achieve this is through creating a recognizable brand and by interacting with prospects via social media and posting frequently. Don’t forget to take advantage of networking as well… Connect with the right people in order to generate as many leads as possible!
Content marketing, such as blogging can be invaluable when it comes to lead generation. According to HubSpot, B2B companies that blog generate 67% more leads a month compared to companies that don’t. But why? Because they showcase their ideas, insights, and solutions to their audience on a regular basis! Offering insights to leads is an important component of lead nurturing and customer retention as it builds buyer-seller relationships.
Don’t forget to utilize SEO (Search Engine Optimization), PPC, and keywords when blog-writing as this will ultimately assist you in driving traffic to your website. Make there are no spelling or grammar errors in your blog posts, otherwise it can appear unprofessional. Use images too, as you’re more likely to get clicks, especially when you share them on your social media profiles! As long as you write high quality content that’s relevant to you, your business, and your target audience, lead generation will be a piece of cake.
3. Hire professionals
Data analytics is extremely useful when it comes to lead generation, especially for start-ups. Hiring a data analyst can be the best way forward as expertise is often required with Google Analytics, etc. Digital marketing agencies can also be useful in assisting you to come up with marketing strategies for lead generation. Having a digital selling tool, such as SaaS solutions, can also be extremely helpful as a lot of the work of prospecting can be done for you.
Connectors Marketplace provides an automated lead generation tool for sales teams. It allows you to input bio keywords into the search bar, providing you with high quality leads along with their social media accounts and contact information. If you want to focus more of your attention on actually selling your product or service, rather than generating leads, then a tool such as the one we at Connectors offer, can allow you to dedicate more time to sales. Basically, hiring experts and using digital selling tools will make lead generation a whole lot easier and can even be more cost-effective!
4. Answer questions
Offer your prospects, leads, and existing customers solutions to their problems by responding to their queries online. You can do this on social media via functionalities such as Direct Message, etc. or through online forums, such as Quora. Quora is a question-and-answer forum, but how can it help start-ups with lead generation? We hear a lot about how Quora in particular is great if you want to ask questions about any topic you can think of, but it can also help your start-up business to generate leads by supplying potential customers with the answers. The more you respond to, the more chances you’ll have for generating leads. You should also answer any questions, messages, queries, or comments you receive on each of your social media profiles. This will make your potential customers aware that you care about their concerns, making lead conversion so much easier!
To sum up…
By using the internet to generate leads for your start-up company or business, you’re allowing a lot more time for selling due to the fact that social media makes prospecting quick and easy. When it comes to lead generation, it may seem obvious where your focus should be. But keeping the ultimate goal of generating leads in mind is actually a very important part of lead generation itself. Set weekly, monthly, and annual targets of how many leads you want to generate. This will make it easier to adapt and improve your digital marketing strategies and analyzing data relating to prospects and leads will also be easier.
By being regularly active on social media, blogging frequently, hiring experts, and answering questions in forums and across all social media platforms, you will achieve lead generation with ease and efficiency in no time!