Using Video as a Digital Selling Tool

Digital marketing tools have become essential to B2B digital selling, and particularly so in the case of content marketing. Content marketing is a lead generation strategy and consists of the distribution of content relevant to your industry to help inform...

/ November 2, 2017

Build Trust & Rapport with Buyers Through Content Marketing

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen R. Coveney.    This is no less true in business. Building trust with customers is an...

/ November 2, 2017

KPIs for Digital Selling

Metrics in the digital selling arena matter. When applied correctly, metrics can provide invaluable information to B2B sales and marketing teams. Knowing what strategies are working and which are not working can aid in improving future strategies and greater lead...

/ November 1, 2017

Predictive Analytics for Digital Selling

B2B companies are now implementing digital selling to the forefront of their business strategies, a strategy which B2C companies have been doing for some time. The world of commerce is now taking place on the internet. Successful B2B businesses are...

/ November 1, 2017

Digital Minds – Who is the Modern Buyer?

B2B sales have changed drastically in the past decade. Cold-calling as a lead generation tool no longer cuts it. Sales people have had to abandon the telephone and break into the world wide web. Identifying your target audience and appealing...

/ October 31, 2017

Reach Multiple Decision Makers with Digital Selling

Multiple decision makers are becoming increasingly involved in B2B decisions. An average of 6.8 people is involved in the decision-making process during the B2B buying journey. This number is steadily rising. In 2013, an average of 5.4 people was reported...

/ October 31, 2017
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Choosing the Best Digital Marketing Strategy for Your Business 

  An effective digital marketing strategy is vital to achieving your business objectives in the current digital era. Trying to choose the right marketing channel for your business can be overwhelming, particularly so with the great number available to choose...

/ October 30, 2017
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Stop Making These 6 Mistakes in Your Business Blog

Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to...

/ December 5, 2016

Kevin Neary, CEO, Connectors Marketplace speaks at WDC event: “So Much Data. So Little Time”

Creative Momentum Project Six organisations from five regions have come together to support the development of the creative sector across Europe’s Northern Edge through a creative momentum project. It is a 3-year (2015-2018), €2M transnational project co-funded by the EU’s...

/ December 1, 2016