digital-analytics-will-boost-lead-generation

3 Reasons Why Digital Analytics Will Boost Your Lead Generation

In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads....

/ October 19, 2016
building-a-sales-development-team

Building An Effective Sales Development Team

Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process,...

/ October 17, 2016
sales-based-marketing-engaging-with-buyers-on-their-terms

Stage-Based Marketing: Engaging With Your Buyers on Their Terms

Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research...

/ October 12, 2016

How to Define Yourself as a Digital Seller

Digital Sellers know what it takes to secure a sale. They present the problem to their lead and then emphasize that their product is important enough to fix their problem. It’s obviously more complicated than that, but from this general...

/ October 12, 2016

6 Steps to Implementing an Effective Lead Scoring System

One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit...

/ October 10, 2016

What Not to Do When Engaging Your Leads

One of the earliest of accomplishments for digital sellers is gaining leads. They have crafted content and defined their brand to the point where they have built an audience to harvest sales. The next step is making sure that hard...

/ October 10, 2016

Sender Score: The Metric That Keeps 72% of Emails out of Your Inbox

While email has become the standard of communication, people leave the majority of messages they have received unread, oftentimes without even reading the subject. Due to the filtering services provided by most email clients, long gone are the days of...

/ October 10, 2016

How to Find The Leads That Will Turn Into Sales

As a digital seller you will find that most of the hours you spend will be devoted to nurturing and developing leads. By gaining their trust as a valuable resource for information, your hope is to build a base of...

/ October 7, 2016
linked-in-for-digital-selling

3 Steps to Optimize LinkedIn for Digital Selling

Digital selling is fast becoming the best way to sell in today’s market. Customers don’t want to be bombarded with sales pitches anymore, they want a more personalized approach and this is exactly what digital selling does. It makes it...

/ October 3, 2016