Tag: Buying Journey

Staying Human in a World of Digital Selling

Digital selling has moved to the forefront of sales. B2B businesses are now embracing the digital platforms that B2C companies have been involved with for some time now. Digital selling strategies are now a necessity for a successful business. It...

/ November 13, 2017

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017