Tag: content marketing

Why Both Quality and Quantity are Important in Content Creation

Content marketing is an essential part of any B2B business’ inbound marketing strategy. Effective content engages audiences, increases lead generation and brand awareness and drives traffic to your company website.   There has long been a debate among content creators about...

/ November 6, 2017

Using Video as a Digital Selling Tool

Digital marketing tools have become essential to B2B digital selling, and particularly so in the case of content marketing. Content marketing is a lead generation strategy and consists of the distribution of content relevant to your industry to help inform...

/ November 2, 2017
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Choosing the Best Digital Marketing Strategy for Your Business 

  An effective digital marketing strategy is vital to achieving your business objectives in the current digital era. Trying to choose the right marketing channel for your business can be overwhelming, particularly so with the great number available to choose...

/ October 30, 2017
stop-making-these-6-mistakes-in-your-business-blog

Stop Making These 6 Mistakes in Your Business Blog

Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to...

/ December 5, 2016

Dynamic Content: Personalize Your Marketing Strategy

You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but...

/ October 25, 2016
sales-based-marketing-engaging-with-buyers-on-their-terms

Stage-Based Marketing: Engaging With Your Buyers on Their Terms

Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research...

/ October 12, 2016

How Can You Convert Your Content into Sales Leads?

Content marketing is now the standard in today’s marketing practices. Sales leaders have pushed content as one of the most important aspects of today’s digital marketing, but it’s one thing for your business to produce content and quite another for...

/ September 16, 2016
sales-and-marketing-alignment

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ August 17, 2016
digital-advertising

Five Advantages of Digital Advertising

1. It drives sales It’s no secret that the internet is dominating sales and marketing, so it makes sense that online advertising should be the way forward for businesses. Digital advertising includes display ads (including banner ads), mobile ads, and video...

/ August 9, 2016
digital-marketing

How to Create a Marketing Strategy for B2B Digital Selling

Digital selling is fast evolving due to the expansion of the internet and online marketing is now an integral component of sales. Even though 95% of B2B marketers have social media accounts, only half are regularly active. This means that...

/ August 8, 2016