Tag: content marketing

Digital Marketing Predictions for 2018

Making your business even more successful A new year is a time of change, of setting new goals and evolving. Evolution and development are of high importance for marketers, sellers, and customers. New trends and new technologies are emerging every...

/ January 3, 2018

How to Tailor Your Video Content to Each Social Network

Large quantities of video content are consumed daily. In a recent study, Hubspot found that over half of people surveyed consumed video content on a daily basis. It has been estimated, that by 2021 online video content will be responsible for over 82% of...

/ December 21, 2017

Measuring the Effectiveness of Your Content Strategy 

Content marketing is the process of producing and sharing visual and written content with the goal of raising brand awareness. An effective content strategy can nurture prospects through their buying journey and into your sales funnel.     In their most recent...

/ December 17, 2017

The Dynamic Digital Selling Duo – Aligning Your Sales and Marketing Teams

Many B2B companies are now involved in digital selling. Digital selling has taken over from the conventional sales techniques. While it has been employed by B2C companies for some time now, B2B companies are relatively new to the process. One...

/ December 5, 2017

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation and moving their sales and marketing teams to the world wide web for...

/ December 4, 2017

Why Both Quality and Quantity are Important in Content Creation

Content marketing is an essential part of any B2B business’ inbound marketing strategy. Effective content engages audiences, increases lead generation and brand awareness and drives traffic to your company website.   There has long been a debate among content creators about...

/ November 6, 2017

Using Video as a Digital Selling Tool

Digital marketing tools have become essential to B2B digital selling, and particularly so in the case of content marketing. Content marketing is a lead generation strategy and consists of the distribution of content relevant to your industry to help inform...

/ November 2, 2017
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Choosing the Best Digital Marketing Strategy for Your Business 

An effective digital marketing strategy is vital to achieving your business objectives in the current digital era. Trying to choose the right marketing channel for your business can be overwhelming, particularly so with the great number available to choose from....

/ October 30, 2017
stop-making-these-6-mistakes-in-your-business-blog

Stop Making These 6 Mistakes in Your Business Blog

Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to...

/ December 5, 2016

Dynamic Content: Personalize Your Marketing Strategy

You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but...

/ October 25, 2016