Tag: content marketing

How to Digital Sell When Prospects Don’t Have Social Media Accounts

It’s no secret that social media and social selling are dominating ecommerce. 79% of sales people who use social media outsell their peers. But what if your prospects don’t have social media accounts? How can you sell without having access...

/ July 27, 2016
the-buyer-journey-how-to-adapt-to-change

The Buyer Journey: How to Adapt to Change

The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via...

/ July 20, 2016

Content Marketing Tips for Social Media

Are you looking to maximize your content marketing results? Using social media is a must in today’s digital era. You will rarely find a business that can afford to ignore it completely. Whether you’re a developer, designer, site owner or...

/ February 12, 2016

Social Media Drives Inbound Marketing Effectiveness

“What marketing strategy should I use?” you may ask yourself. In a context where the question of whether Outbound marketing or Inbound marketing is more effective. Outbound marketing (which consisted of traditional advertising and push techniques) is slowly declining or...

/ January 4, 2016
content-marketing-cycle

An Effective Content Marketing Strategy

Does your content marketing strategy find it challenging to create and publish content that engages with your target customers?   As digital becomes the dominant marketing channel, in order to increase brand exposure and have effective lead generation online then...

/ December 11, 2015