Tag: content

How to Improve Your Digital Marketing Program in 2018

We have welcomed a new year and every business should look back on 2017. Once this has been done, there should be a digital marketing program created for this year. Digital marketing is a combination of well-written content, a good...

/ January 9, 2018

Digital Marketing Predictions for 2018

Making your business even more successful A new year is a time of change, of setting new goals and evolving. Evolution and development are of high importance for marketers, sellers, and customers. New trends and new technologies are emerging every...

/ January 3, 2018

The Digital Selling Transformation of Outbound and Inbound Strategies

The digital transformation has kickstarted a shift in the importance of outbound and inbound selling strategies in the B2B sales industry.  When you picture a salesperson, what kind of character do you imagine?   Is it a charming, smartly-dressed man or...

/ December 14, 2017

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ December 11, 2017

The Importance of Sales Enablement in Today’s Digital World

Overview Nowadays, the main problem facing sales teams is that people don’t like to be contacted by salespeople. Buyers would rather search for the information they need and connect with peers online. The buyer is in control and is more aware...

/ December 10, 2017

What Is Relationship Mapping and How Can It Benefit Your B2B Business?

In B2B business, weak relationships with prospects and customers can lead to missed opportunities. The decision-making process for B2B buyers has become longer and more complicated making the relationship between them and your business even more important.   B2B relationships have...

/ December 7, 2017

Guide Your Digital Selling Strategy Using Customer Journeys

  Steve Jobs was undoubtedly a mastermind. He was an integral person to the implementation of the digital age. He was the mastermind behind the iPhone, one of the first smartphones introduced into the mainstream. Following on from that success,...

/ November 9, 2017

Essential Stages for Your B2B Pipeline

In the current digital age, the internet provides customers with a wealth of information at their fingertips. Many B2B sellers may believe that their potential customers can gather everything they need through their online research and can easily define their...

/ November 3, 2017

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017