Tag: content

Guide Your Digital Selling Strategy Using Customer Journeys

  Steve Jobs was undoubtedly a mastermind. He was an integral person to the implementation of the digital age. He was the mastermind behind the iPhone, one of the first smartphones introduced into the mainstream. Following on from that success,...

/ November 9, 2017

Essential Stages for Your B2B Pipeline

In the current digital age, the internet provides customers with a wealth of information at their fingertips. Many B2B sellers may believe that their potential customers can gather everything they need through their online research and can easily define their...

/ November 3, 2017

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017

KPIs for Digital Selling

Metrics in the digital selling arena matter. When applied correctly, metrics can provide invaluable information to B2B sales and marketing teams. Knowing what strategies are working and which are not working can aid in improving future strategies and greater lead...

/ November 1, 2017
stop-making-these-6-mistakes-in-your-business-blog

Stop Making These 6 Mistakes in Your Business Blog

Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to...

/ December 5, 2016
sales-enablement-how-and-why-you-should-be-using-it

Sales Enablement: How and Why You Should be Using It

What if I told you there was one thing you could do that would increase your productivity, efficiency, revenue and so much more? Would you be willing to try it? Well sales enablement is that very thing, and if you...

/ November 15, 2016

Dynamic Content: Personalize Your Marketing Strategy

You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but...

/ October 25, 2016
sales-based-marketing-engaging-with-buyers-on-their-terms

Stage-Based Marketing: Engaging With Your Buyers on Their Terms

Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research...

/ October 12, 2016
Steps-to-increasing-website-traffic

3 Steps to Increasing Online Traffic (For Free)

Lack of website traffic is a common problem for businesses, especially smaller ones that don’t necessarily have the same marketing budget as others. Increasing this traffic is an important aspect of your digital selling strategy, and there are ways to...

/ September 27, 2016