Tag: customer acquisition

16 Ways to Acquire More Qualified Prospects

1. Don’t waste time If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add...

/ September 14, 2016

Tips for Implementing a Sales Pipeline Management Strategy

Companies that use effective pipeline management grow 15% faster than those with ineffective pipeline management. But what exactly is a sales pipeline? A sales pipeline essentially involves the individual stages within the sales process from qualifying a prospect into a...

/ September 12, 2016
data-scientist

12 Ways Data Scientists Can Help Your Digital Sales Team

As I have discussed in a previous blog post, data science is very important if you want to become successful at digital selling. Data scientists can save your sales and marketing professionals a lot of time and energy conducting tedious...

/ September 2, 2016

Why Data Science is Important for Digital Selling

You know what data is and you know what science is, so you should know what data science is… right? Well, in simple terms, data science involves extracting information from structured or unstructured data in various forms and making sense...

/ August 24, 2016
sales-messaging

Tips for Digital Sales Messaging

Sales Messaging is all about the potential customer asking the buyer: “why do I need your product or service and why do I need you to sell it to me?”. By answering these important questions, you’re on your way to...

/ August 22, 2016
Customer-Loyalty-Increases-Sales

The Importance of Customer Engagement for Digital Selling

Engaging with customers is extremely important for customer retention and lead generation, particularly when it comes to digital selling. Establishing loyalty among prospects and leads enables you to convert them to customers. In order to do this, you need successful...

/ August 19, 2016
sales-and-marketing-alignment

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ August 17, 2016

Lead Generation Tips for Start-Ups

There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression...

/ August 15, 2016
CRM

How CRM Can Help Your Business Drive Sales

It’s estimated that when CRM is implemented, for every $1.00 spent, a business’ average return on investment (ROI) is $5.60. But what exactly is CRM and how can it help your business to drive sales? CRM stands for Customer Relationship...

/ August 10, 2016
the-buyer-journey-how-to-adapt-to-change

The Buyer Journey: How to Adapt to Change

The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via...

/ July 20, 2016