Tag: customer relationship management

not-using-crm-here's-4-reasons-why-that's-bad-for-business

Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well,...

/ November 17, 2016

How To Build a Sales Messaging Framework that Promotes Customer Conversation

A good sales message is important because it helps to promote conversation that focuses on the customer, their needs, and how your product or service can meet those needs. A lot of companies make the mistake of devoting all their...

/ September 14, 2016

6 Top Tips to Boost Customer Retention

A boost in customer retention by just 5% can lead to an increase in profits by 25% to 95%, according to the Harvard Business School. Yet many B2B companies focus too much of their efforts in acquiring new customers. One thing many...

/ July 1, 2016