Tag: digital selling

SEO Changes in 2017

The world of technology is constantly changing and alongside it B2B digital selling. Advancements are made every year and unless you are up-to-date with the latest tech trends your digital selling efforts are going to fall short.   Search engine optimization...

/ January 1, 2018

The Importance of Customer Relationship Management to Digital Selling

Customer Relationship Management (CRM) is an important strategy used by the marketing and sales teams of digital selling B2B companies. CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.  ...

/ December 29, 2017

Outbound Digital Selling Techniques

When discussing digital selling, people tend to focus on inbound marketing and sales techniques. Although inbound strategies are essential to lead generation, to ignore outbound strategies is putting your B2B business at risk of failure, or at the very least...

/ December 28, 2017

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ December 11, 2017

The Dynamic Digital Selling Duo – Aligning Your Sales and Marketing Teams

Many B2B companies are now involved in digital selling. Digital selling has taken over from the conventional sales techniques. While it has been employed by B2C companies for some time now, B2B companies are relatively new to the process. One...

/ December 5, 2017

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation and moving their sales and marketing teams to the world wide web for...

/ December 4, 2017

Why Is It Important for a Business to Have a Digital Selling Strategy?

What is digital selling? The presence of digital within our lives has led to a different way of looking to a business strategy. Due to this, a business strategy shouldn’t be seen as a single component, but rather as a fusion...

/ December 3, 2017

How to Get the Most out of Social Selling

Social selling has become the ‘it’ trend of B2B digital selling. Cold calling is no longer enough when trying to approach the modern B2B buyer as 90% of B2B decision makers never answer a cold call. Social media is the...

/ November 23, 2017

How to Develop Digital Conversations and Build Trust with B2B Buyers

The digital platforms afforded to B2B companies engaged in digital selling can enhance the experience of their customers. The modern buyer has a range of expectations that your business needs to adapt to in order to deliver the best customer...

/ November 20, 2017