Tag: lead generation tools

Lead Generation Tips for Start-Ups

There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression...

/ August 15, 2016

Reaching the Right Prospects with a Buyer Persona

If you’re not sure who you are selling to, then why are you selling to them? In order to really engage potential buyers for meaningful sales conversations, your sales team must first clearly establish a buyer persona. You might have...

/ May 26, 2016

Should I Consider Automated Lead Generation for my Business?

If you are feeling the pressure to generate a greater volume of relevant sales leads and achieve more valuable, in-depth knowledge about your prospects with less time and money, don’t worry because so are most sales leaders and marketers. Luckily,...

/ February 11, 2016

Lead Generation Software Tools

The increased focus on ‘Lead Generation’ has resulted in companies plugging tools and software which claim to automate the Lead Gen process. Firstly, we should begin by explaining some misconceptions surrounding Lead Generation software, as the term has been hijacked...

/ December 1, 2015