Tag: lead generation

Lead Generation Software Tools

The increased focus on ‘Lead Generation’ has resulted in companies plugging tools and software which claim to automate the Lead Gen process. Firstly, we should begin by explaining some misconceptions surrounding Lead Generation software, as the term has been hijacked...

/ December 1, 2015

Social Selling Tips of the Month

The importance of social selling in lead generation and the sales process continues to rise. For those new to social selling maybe this explanation might help “Social Selling is a process whereby sales professionals engage and build relationships with decision...

/ November 12, 2015

How to Improve Lead Nurturing with Social Media

Sales and selling is changing rapidly; to improve the vital “lead nurturing” sales activity we have to learn the impact social media is having on business today. Lead nurturing is an often undervalued or even misunderstood sales activity in terms...

/ October 28, 2015
lead-nurturing

Using Social Selling Tools to Improve Sales Pipeline

Using social selling tools are not only a fantastic way to build a sales pipeline but they also play a big part in managing the pipeline with insights and social updates to help improve win rates. Every sales organization needs...

/ October 13, 2015
automated-lead-generation

Putting the Social into Selling

Today social selling and using the power of social media is how sales people do their networking, information sharing and in many cases the initial customer interaction. For sales teams putting the social into selling is paying rich dividends. The internet and...

/ October 8, 2015

Customer Acquisition Cost

The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated...

/ September 9, 2015

Social Media Sales Tools

How to use social media sales tools to fill the sales pipeline There is no doubt that Social Media is a potentially lucrative sales tool for businesses to generate leads. Having said that, Social Media is also an ever changing,...

/ September 7, 2015

Social Selling Within Sales

Social Selling is a set of techniques sales people develop to achieve remarkable results using Social Media. By using Social Media to find influencers and prospects we speed up customer acquisition, reduce the cost per lead and accelerate sales efficiency....

/ August 19, 2015

Using Social Media for Customer Acquisition

Social media lead generation is a powerful customer acquisition tool when used effectively. Using social media to generate sales leads can reduce marketing spend & cost per lead, increase ROI and maximize selling time. Targeting potential buyers and prospects across...

/ August 11, 2015

Get the Sales Team Selling with Social Media

Social media selling is a vital tool for identifying and nurturing social prospects. Despite that, many sales people and organizations lack efficiency in using social media lead generation to generate social selling opportunities. One of the key issues is that...

/ July 10, 2015