Tag: LinkedIn

Why LinkedIn is an Essential Digital Selling Tool

LinkedIn’s membership numbers continue to rise, boasting a growth of 33 million members between the final quarter of 2016 and April of this year. It has quickly grown to be an essential tool for digital selling.    LinkedIn is often considered...

/ November 12, 2017
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3 Steps to Optimize LinkedIn for Digital Selling

Digital selling is fast becoming the best way to sell in today’s market. Customers don’t want to be bombarded with sales pitches anymore, they want a more personalized approach and this is exactly what digital selling does. It makes it...

/ October 3, 2016

The Mistakes Digital Sellers Make On LinkedIn

For digital sellers, LinkedIn has become a valuable resource for gaining ad fostering sales leads. It provides a perfect opportunity to showcase your background and knowledge of your field and with its professional background allows for you to build relationships...

/ September 23, 2016
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4 Steps to Turning Your Leads Into Qualified Prospects

So you’ve got your lead generation sorted and are swimming in possible prospects who have shown interest. But how do you decide which leads are worth following and which aren’t? Qualifying a prospect to see their customer potential can be...

/ September 23, 2016

4 Tips to Increase B2B Lead Generation Through Digital Marketing

Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels...

/ September 21, 2016

Social Selling Made Easy With This Step-By-Step Guide

Social selling might still sound like a scary concept, mostly because you’re not exactly sure where to start… or finish. This article will provide you with a step-by-step guide to make social selling that little bit easier. An infographic from...

/ July 10, 2016

What is a Social Selling Index?

Social selling and your “social selling index” is a hot topic at the moment. If you’re in sales, then you can’t avoid it. Given the proven benefits that social selling can bring about for business revenue, many companies are now...

/ March 23, 2016

Sales Prospecting Using LinkedIn

When it comes to sales prospecting, the use of the social selling channel to acquire customers is now a major activity. Sales people are using LinkedIn, Twitter and other social networks for lead generation activity and to engage buyers. When...

/ February 22, 2016