Tag: marketing strategy

Why LinkedIn is an Essential Digital Selling Tool

LinkedIn’s membership numbers continue to rise, boasting a growth of 33 million members between the final quarter of 2016 and April of this year. It has quickly grown to be an essential tool for digital selling.    LinkedIn is often considered...

/ November 12, 2017

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017
optimise-your-email-strategy

4 Foolproof Ways to Optimize Your Email Strategy

Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to...

/ November 2, 2016

Dynamic Content: Personalize Your Marketing Strategy

You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but...

/ October 25, 2016

Customer Acquisition Cost

The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated...

/ September 9, 2015