Tag: marketing

sales-enablement-how-and-why-you-should-be-using-it

Sales Enablement: How and Why You Should be Using It

What if I told you there was one thing you could do that would increase your productivity, efficiency, revenue and so much more? Would you be willing to try it? Well sales enablement is that very thing, and if you...

/ November 15, 2016
get-your-landing-page-to-convert

Get Your Landing Pages To Convert

So you’ve got a good marketing strategy going and your website is getting a lot of traffic, but you’re not managing to convert any of that traffic into leads. Your problem might be that you’re not utilizing your landing pages...

/ November 3, 2016
optimise-your-email-strategy

4 Foolproof Ways to Optimize Your Email Strategy

Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to...

/ November 2, 2016

Dynamic Content: Personalize Your Marketing Strategy

You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but...

/ October 25, 2016
digital-analytics-will-boost-lead-generation

3 Reasons Why Digital Analytics Will Boost Your Lead Generation

In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads....

/ October 19, 2016
building-a-sales-development-team

Building An Effective Sales Development Team

Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process,...

/ October 17, 2016

6 Steps to Implementing an Effective Lead Scoring System

One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit...

/ October 10, 2016
aligning-marketing-and-sales

Smarketing: Aligning Sales and Marketing to Increase Revenue

There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking...

/ September 22, 2016

Real-Time Marketing: How Should Brands Address It?

The constant flow of tragedies in 2016 has come with the usual efforts of brands attempting to insert themselves into the discussion. It’s almost become expected of people to give some input on victims of terrible events and fallen icons...

/ September 14, 2016