Tag: marketing

Digital Selling: How Ready is Your Business?

When developing your digital selling campaign, it’s best to understand that you’re starting from zero. No matter how advanced your traditional sales department is, you will often find that what works in that field will carry no weight and efforts...

/ September 13, 2016

Why Data Science is Important for Digital Selling

You know what data is and you know what science is, so you should know what data science is… right? Well, in simple terms, data science involves extracting information from structured or unstructured data in various forms and making sense...

/ August 24, 2016
sales-and-marketing-alignment

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ August 17, 2016
CRM

How CRM Can Help Your Business Drive Sales

It’s estimated that when CRM is implemented, for every $1.00 spent, a business’ average return on investment (ROI) is $5.60. But what exactly is CRM and how can it help your business to drive sales? CRM stands for Customer Relationship...

/ August 10, 2016
digital-advertising

Five Advantages of Digital Advertising

1. It drives sales It’s no secret that the internet is dominating sales and marketing, so it makes sense that online advertising should be the way forward for businesses. Digital advertising includes display ads (including banner ads), mobile ads, and video...

/ August 9, 2016
digital-marketing

How to Create a Marketing Strategy for B2B Digital Selling

Digital selling is fast evolving due to the expansion of the internet and online marketing is now an integral component of sales. Even though 95% of B2B marketers have social media accounts, only half are regularly active. This means that...

/ August 8, 2016

How to Digital Sell When Prospects Don’t Have Social Media Accounts

It’s no secret that social media and social selling are dominating ecommerce. 79% of sales people who use social media outsell their peers. But what if your prospects don’t have social media accounts? How can you sell without having access...

/ July 27, 2016

How Sales Acceleration is Forming the Future

Sales automation was a great game changer for sales teams, now is the era of sales acceleration. When sales teams combine the knowledge of sales professionals with the best technology, sales can be accelerated at an alarming rate. This is...

/ July 21, 2016
the-buyer-journey-how-to-adapt-to-change

The Buyer Journey: How to Adapt to Change

The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via...

/ July 20, 2016

Content Marketing Tips for Social Media

Are you looking to maximize your content marketing results? Using social media is a must in today’s digital era. You will rarely find a business that can afford to ignore it completely. Whether you’re a developer, designer, site owner or...

/ February 12, 2016