Tag: marketing

Social Media Drives Inbound Marketing Effectiveness

“What marketing strategy should I use?” you may ask yourself. In a context where the question of whether Outbound marketing or Inbound marketing is more effective. Outbound marketing (which consisted of traditional advertising and push techniques) is slowly declining or...

/ January 4, 2016
content-marketing-cycle

An Effective Content Marketing Strategy

Does your content marketing strategy find it challenging to create and publish content that engages with your target customers?   As digital becomes the dominant marketing channel, in order to increase brand exposure and have effective lead generation online then...

/ December 11, 2015

Using Social Data to Leverage Generation C

One of the ways to grow your brand on social media is to use the huge amount of social data to target a new demographic. So, what about Generation C? Contrary to popular belief, Generation C is not some demographics...

/ November 20, 2015

Lead Generation Online

Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms...

/ September 21, 2015

Customer Acquisition Cost

The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated...

/ September 9, 2015

Using Social Media for Customer Acquisition

Social media lead generation is a powerful customer acquisition tool when used effectively. Using social media to generate sales leads can reduce marketing spend & cost per lead, increase ROI and maximize selling time. Targeting potential buyers and prospects across...

/ August 11, 2015