Tag: Sales and Marketing

optimise-your-email-strategy

4 Foolproof Ways to Optimize Your Email Strategy

Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to...

/ November 2, 2016
building-a-sales-development-team

Building An Effective Sales Development Team

Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process,...

/ October 17, 2016
aligning-marketing-and-sales

Smarketing: Aligning Sales and Marketing to Increase Revenue

There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking...

/ September 22, 2016
sales-and-marketing-alignment

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ August 17, 2016

6 Important Sales Enablement Criteria

It might be time to revise your sales enablement framework and practices since, as Bob Dylan sang, “Times, they are a changin’” and the sales team is changing with it. Here’s how leading analyst firm SiriusDecisions defines the term: “Sales...

/ April 29, 2016

Using Social Media for Lead Generation

Lead generation is crucial for creating relationships with potential buyers and is often considered the most difficult stage of the sales process. It’s important to establish a basis of knowledge so that both you and your lead are on the...

/ August 24, 2015