Tag: Sales Funnel

Why Your Current Customers are Essential to Growing Your Business

Acquiring and growing your customer base is often a top priority for many B2B businesses. A lot of time and effort goes into creating marketing strategies to gain new customers, and much of the digital strategies employed by businesses are...

/ November 17, 2017

Building Offline Relationships in Digital Selling

Digital selling takes place in the digital sphere. It’s in the name. In a digital selling strategy, sales and marketing teams use the internet to drive lead generation and sales. While these are all necessary aspects of a digital selling...

/ November 7, 2017

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017

Build Trust & Rapport with Buyers Through Content Marketing

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen R. Coveney.    This is no less true in business. Building trust with customers is an...

/ November 2, 2017