Tag: sales lead generation

Sales Prospecting Guide

Even with the rapid growth in big data and social media – sales prospecting or social prospecting is still a critical component in the sales process. So what has changed when it comes to finding leads today? Well sales prospecting...

/ November 6, 2015

Lead Generation Online

Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms...

/ September 21, 2015

Customer Acquisition Cost

The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated...

/ September 9, 2015

Social Media Sales Tools

How to use social media sales tools to fill the sales pipeline There is no doubt that Social Media is a potentially lucrative sales tool for businesses to generate leads. Having said that, Social Media is also an ever changing,...

/ September 7, 2015

Using Social Media for Customer Acquisition

Social media lead generation is a powerful customer acquisition tool when used effectively. Using social media to generate sales leads can reduce marketing spend & cost per lead, increase ROI and maximize selling time. Targeting potential buyers and prospects across...

/ August 11, 2015

Get the Sales Team Selling with Social Media

Social media selling is a vital tool for identifying and nurturing social prospects. Despite that, many sales people and organizations lack efficiency in using social media lead generation to generate social selling opportunities. One of the key issues is that...

/ July 10, 2015

How to Improve Lead Nurturing With Social Selling

Social Media selling is when sales and marketing teams engage directly with selected prospects or leads across social networks. Companies are increasingly using social media lead generation techniques to quickly and easily develop profitable relationships with buyers. For social selling...

/ July 10, 2015