Tag: sales tips

How To Identify A Prospect’s Pain Points

To sell your product you need to know that your prospect needs it. If there is no need then your prospect has no reason to even listen to your sales pitch, never mind actually buy the product. So an important...

/ October 26, 2016
aligning-marketing-and-sales

Smarketing: Aligning Sales and Marketing to Increase Revenue

There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking...

/ September 22, 2016

Tips for Implementing a Sales Pipeline Management Strategy

Companies that use effective pipeline management grow 15% faster than those with ineffective pipeline management. But what exactly is a sales pipeline? A sales pipeline essentially involves the individual stages within the sales process from qualifying a prospect into a...

/ September 12, 2016
sales-messaging

Tips for Digital Sales Messaging

Sales Messaging is all about the potential customer asking the buyer: “why do I need your product or service and why do I need you to sell it to me?”. By answering these important questions, you’re on your way to...

/ August 22, 2016
sales-and-marketing-alignment

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ August 17, 2016
digital-advertising

Five Advantages of Digital Advertising

1. It drives sales It’s no secret that the internet is dominating sales and marketing, so it makes sense that online advertising should be the way forward for businesses. Digital advertising includes display ads (including banner ads), mobile ads, and video...

/ August 9, 2016

How to Digital Sell When Prospects Don’t Have Social Media Accounts

It’s no secret that social media and social selling are dominating ecommerce. 79% of sales people who use social media outsell their peers. But what if your prospects don’t have social media accounts? How can you sell without having access...

/ July 27, 2016

Five Ways to Prospect Effectively

Prospecting is an important part of outbound marketing for social selling, so it is important that the best people are carrying it out. While many businesses and B2B inside sales teams choose to group sales and prospecting into one role...

/ July 12, 2016

Is Sales Becoming Too Automated?

With the widespread adoption of sales force automation and CRM in recent years, it is probably a good time to stop and ask: Is sales becoming too automated? What is the purpose of sales reps? Do we even need them...

/ May 5, 2016

6 Important Sales Enablement Criteria

It might be time to revise your sales enablement framework and practices since, as Bob Dylan sang, “Times, they are a changin’” and the sales team is changing with it. Here’s how leading analyst firm SiriusDecisions defines the term: “Sales...

/ April 29, 2016