Tag: sales

How To Build a Sales Messaging Framework that Promotes Customer Conversation

A good sales message is important because it helps to promote conversation that focuses on the customer, their needs, and how your product or service can meet those needs. A lot of companies make the mistake of devoting all their...

/ September 14, 2016

Digital Selling: How Ready is Your Business?

When developing your digital selling campaign, it’s best to understand that you’re starting from zero. No matter how advanced your traditional sales department is, you will often find that what works in that field will carry no weight and efforts...

/ September 13, 2016

The Skills Sales Leaders Need for Social Selling

Social Selling is becoming an undeniable force in the sales industry. The once wary views of social media as an empty medium of passive interaction has faded as more and more sales leaders understand the scope that a well done social...

/ September 9, 2016
sales-and-marketing-alignment

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ August 17, 2016
CRM

How CRM Can Help Your Business Drive Sales

It’s estimated that when CRM is implemented, for every $1.00 spent, a business’ average return on investment (ROI) is $5.60. But what exactly is CRM and how can it help your business to drive sales? CRM stands for Customer Relationship...

/ August 10, 2016
ecommerce-software

The Top Ten Best Platforms to Sell Goods Online

Do you want to sell your digital goods quickly but you don’t want to use unwieldy ecommerce software? The fastest way to achieve this is through the use of ecommerce platforms. But what is an ecommerce platform? Put simply, it...

/ July 25, 2016

How to Roll Out a Successful Social Selling Program

Social selling is an art that sales teams need to be trained in to maximize revenue. It was worthwhile for IBM, who saw a 400% increase in sales since implementing their social selling program. In fact, 90% of the most...

/ June 28, 2016

Social Selling to Dominate E-Commerce

Businesses that sell on social media platforms are winning big. Using e-commerce in Facebook gave a $15,000 increase in revenue for MVMT Watches in just three months. One tweet for NBA championship merchandise made over $125,000 revenue. With 4% of page visitors making...

/ June 21, 2016

How Customer Intelligence Boosts Sales

The information age is upon us, and it isn’t slowing down. Modern times call for the use of customer intelligence if one wishes to be successful in reaching customers. As the market becomes more and more competitive, and potential buyers...

/ June 15, 2016

Is Sales Becoming Too Automated?

With the widespread adoption of sales force automation and CRM in recent years, it is probably a good time to stop and ask: Is sales becoming too automated? What is the purpose of sales reps? Do we even need them...

/ May 5, 2016